The success of your website is determined primarily by its content. Good content is what sets your blog or website apart from the plethora of information present and delivers the right message into the hearts and minds of your readers, subscribers and customers. On the other hand, poor content will only result in a waste of time, energy, resources and ultimately will get you nowhere.
Presenting clear, relevant and keyword-rich content that delivers the right message with conviction is the key to a successful website. The content on your website should target your audience, engage them and be persuasive. Titles and taglines that are customer-centric are essential to capturing the attention of your readers.
Social media as an engagement and sharing platform doesn’t work if you don’t have the content that people want to share with one another. Ideally, content which is entertaining, interesting and useful creates a positive brand awareness. Creating great content is an essetial component of building a prosperous brand.
One can also avail the services of a good content marketing company such as Content Mother which is about to launch its services of social media marketing and management, blogger outreach, content creation and content marketing. Content Mother also operates 15 blogs, 4 of which are Real Life, Real Wedding, Real Blogging (currently under construction) and Real Parent.
Here are 10 Blogging Tips and Topics to Write a Wedding Blog Which Brides & Grooms Actually Want to Read
The wedding industry is truly expansive, with many topics to cover. This creates a great opportunity to post creative blogs that target a wide range of brides and grooms. Put yourself in their shoes and think about what would help them and give it to them.
1. Financial Tips For Planning A Wedding Of Your Dreams
Weddings can be an expensive and financially overwhelming for many. People planning a wedding will greatly benefit form practical ideas such as How to save for your wedding, Easy ways to cut your wedding budget and 50 ways to save money on your wedding.
2. Create & share a checklist
Most couples are new to this whole hiring people to work on their wedding thing and they could use some help. You can write a post taking people though everything they should consider when hiring a wedding cake maker or a while choosing a wedding venue. Tell them what to ask before hiring someone.
3. Share something in the industry that trending
Write and share pictures about the current wedding trends you’re seeing that why you are really excited about it.
4. Write “How To…” and “Guide To….” posts
These posts can bring in traffic and deliver a ton of value to your readers. This could be an ultimate guide to choosing your wedding flowers, a photo shoot, looking amazing in your wedding photos, what to put on your wedding invitations.
5. Feature guest posts
Take on guest posts from wedding pros you know, to give advice on their expertise of the industry or feature an interview with them to write a behind the scenes post – What does it look like when you’re designing, baking, decorating, etc and how does that all come together? This might be visual such as sharing a before and after, in the case of a makeup artist.
6. Share creative ideas for a unique wedding
For instance, you can introduce your readers to an entirely new sound based on the trends such as couples are moving on from tired ceremonial music and hiring church choirs and violinists to play at the wedding ceremony.
7. Write a FAQ post to answer common questions
Once you write those individual posts answering questions this one is easy – you’re putting the questions and answers all in one place for ease of use.
You can compile the basic questions that people have when they’re just getting started with wedding planning.
8. Create a regular feature
You can create a regular feature on your blog like a tip of the week or a monthly round-up of helpful blog posts.
9. Write about what not to do
Write about the 5 most common mistakes people make when planning their wedding, booking the photographer, etc. and how your readers can avoid them. Share a story to illustrate your point.
10. Teach how to do something or a DIY tutorial
Write a post that teaches the reader how to do something. For instance, a florist could guide how to choose flowers that match the season or theme of your wedding. A crafter could guide on creating wedding themed table centerpieces.
Disclaimer: This is a sponsored post, all opinions are mine.